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Saturday, April 9, 2016

Step by Step Starter Guide to Get your Business Online

Basically monitor these 7 steps to get started with your online advertising with AdWords.


For the duration of the process, you will need to provide a valid email address and billing information.

Step 1: Create a login




This step takes: 1-2 min

To create your AdWords account, you just need to provide a valid email address and create your password.You can then sign in to your AdWords account any time to change your settings or see how your ads are performing.

Step-by-step instructions

  • Click on Start now.
  • Follow the instructions to enter your email address and choose a password.
  • If you're creating a new Google Account, you'll be asked to verify your email address. You'll receive an email from our system with a link to confirm your address. Just click on that link and you'll be ready to go!
  • Sign in to your AdWords account at adwords.google.com.

Step 2: Target a geographic region

This step takes: 1-2 min

Do you have a local business? Don't want to advertise globally or nationwide? Simply choose the geographic area where you'd like your ads to appear.

Step-by-step instructions

  • Click on the Create your first campaign button.
  • Go to Campaign Settings and Audience if you want to change the language settings.
  • If you want to advertise in a specific location only, go to Campaign Settings and Audience to change your targeted location.
  • Simply select the countries, regions or cities where you would like your ad to appear – or just exclude specific regions.

Step 3: Set your daily budget

This step takes: 1-2 min

With Google AdWords, you decide how much you're willing to pay per day. You then only pay when someone clicks on your ad. In other words, you only pay when your advertising works. This approach has allowed AdWords to establish itself as a cost-effective advertising platform for businesses of all shapes and sizes. You set your budget under the Bidding and budget section of your campaign settings. Your budget should be the amount you're comfortable spending on AdWords advertising each day.

Tips

How high should I go?

If you're not sure how much you want to spend, try starting off with a budget of US$5 to US$10 per day. Increase your budget if you're happy with the initial results or once you've optimized your campaign.

Step 4: Control how much you spend per click on your ad

This step takes: 1 min

Under Bidding and Budget select the Automatic bidding option. AdWords will then automatically adjust your bids to try to bring you the most clicks possible within your budget.

Tips

If you want to control how much you spend per click on your ad, you can set a CPC (cost-per-click) bid limit. We recommend starting out with an amount you're comfortable spending per click on your ad (many advertisers start out with about $1.00) and then continuing to adjust as you monitor your ad's performance. If you enter a CPC bid limit that's too low, your budget may not be used up completely or your ad may not show at all. If this happens, increase your CPC bid limit or add more keywords.

You can change your CPC bid at any time. The best thing is to get started and begin experimenting.
When determining how much to bid for a click on your ad, try to estimate how valuable a click is for your business. Think of "a click" as a person that searches for one of your keywords, sees your ad, chooses to click on it and lands on your website - in other words, think of a click as "a potential customer". How much you are willing to pay for a click will largely depend on how much profit you make from a new customer.

Step 5: Create ad(s)

This step takes: 2-3 min

Creating good ads is important but not difficult. What's more, it's not like creating a newspaper advertisement. A key advantage of AdWords is that you can adjust and improve your ads at any time.

Tips

  • Say how you're different.
    Use terms such as "excellent service, good value, professional, competent, quick", etc. Tell the user what they can expect from your website and your company.
  • Incorporate a call to action in your ad.
    It's better to say "Buy flowers" rather than "Flowers for sale".
  • Use the most important keywords in the ad text.
    If search terms appear in the ad, they will appear in bold. This means that the ad has a better chance of being noticed and will be clicked on more often.
  • Don't know which ad text is better? Use ad variations.
    If you aren't sure what text to use in your ad, just let your audience decide. You can create multiple versions of your ad and then compare them to find out which ones receive the most clicks or lead to the most conversions. Remember: You only pay when someone clicks on your ad.

Step 6: Select keywords

This step takes: 5-10 min

Keywords are the words or phrases for which your ad will appear when a user searches for them. It's important to select keywords carefully, as they'll determine the audience that will see your ads -- but don't worry about getting it exactly right the first time. You can always add new keywords or edit or delete existing ones after you've created your first campaign.

Tips

  • Put yourself in the shoes of your customers
    Your keywords should be the words or phrases your customers would use when searching for your product or service.
  • Relevance is key
    If you're selling roses, use specific keywords such as "Buy red roses" rather than generic keywords like "Flowers." Generic keywords may get more searches, but the people searching for them aren't necessarily interested in your specific product. You're likely to receive better results with keywords such as "Red rose’s delivery" or "Long-stemmed roses."

    To determine the position that your ad appears in, AdWords takes into account how relevant your ad and your website are to each search query. If your keywords aren't relevant, your ad may appear at the bottom of the page or not at all.
  • How many keywords should I select?
    Start off with just 10-20 keywords. You can always add more once you see how your ads perform. It's a good idea to select more keywords in order to attract a larger audience. This means that you don't always have to be in position 1 to receive the same number of clicks and save costs. Remember that the keywords must always be relevant. Quality is more important than quantity.
  • Use the Keyword Tool
    Use the Keyword Tool at any time to find relevant keyword ideas.
  • Refine your keywords after first results:
    Check your AdWords account after your ads have been running for a few days. Find out which keywords are receiving the most clicks at the lowest price, then add other keywords like them.

Step 7: Enter billing information

This step takes: 2-3 min
To take the final step and activate your account, enter your billing information. Choose between one of the following payment methods available in the US:
  • Postpay (automatic payments): American Express, JCB, MasterCard, Visa, Bank account payments (US bank accounts only), and debit cards with a MasterCard or Visa logo
  • Prepay (manual payments): American Express, JCB, MasterCard, Visa, and debit cards with a MasterCard or Visa logo More about these options
The payment options available to you may vary according to the currency you use and the location of your billing address.
Voucher
If you have a voucher, you can redeem it as a new customer when entering your billing information. Remember that you must enter your billing information before your ads can start running. Once the voucher has been used up, you may incur costs depending on the success of your ad. However, you can pause your ads at any time in order to prevent costs from accruing.

Step-by-step instructions

  • Click on the Billing tab and then on Billing preferences.
  • Select a payment method and enter your billing information.
  • Accept the AdWords Terms and Conditions and click on Save and Activate.
  • If you have a voucher, you can redeem it after entering billing information. If you have already entered your billing information, click on the Billing tab and then on Billing preferences. Enter your code in the field under Promotional Codes.
  • Congratulations! You have successfully created your first campaign!

Done! Now your ad should be running


For more information on how to fine tune your account, visit the AdWords Small Business Center

Tuesday, April 5, 2016

Chai Runs Our Nation! 6 Places That Serve The Best Tea In India

Rupa from Noida shares, “A tea break at Chhatru on the way to Kunzum La is worth it. We loved the Spitian tea served with Tsampa." HolidayIQ travellers ranked Sakya Abode the 6th best hotel in Lahaul and Spiti. Biswas stayed here and he says, "I was on my biking trip to this place. Remote, extremely beautiful, arid and enigmatic are the words I would use to describe this place. This hotel offers extremely good sitting area which also acts as the socialising point for tourists. Food is without doubt the best one can ever get in such a remote location."Check out how to check in. - 91 Ratings, 78 Reviews, 15 Sightseeings, 238 Photos

LAHAUL AND SPITI


Rupa from Noida shares, “A tea break at Chhatru on the way to Kunzum La is worth it. We loved the Spitian tea served with Tsampa." HolidayIQ travellers ranked Sakya Abode the 6th best hotel in Lahaul and Spiti. Biswas stayed here and he says, "I was on my biking trip to this place. Remote, extremely beautiful, arid and enigmatic are the words I would use to describe this place. This hotel offers extremely good sitting area which also acts as the socialising point for tourists. Food is without doubt the best one can ever get in such a remote location."Check out how to check in. - 91 Ratings, 78 Reviews, 15 Sightseeings, 238 Photos
Sowjanya from Hyderabad suggests, "When in Kashmir, you must try the different types of traditional biscuits, which are usually consumed with the 'kahwa', which is pink in colour. This tea keeps you warm during winter. There are different types of 'kahwa'. Do try all varieties."HolidayIQ travellers have ranked Hotel Grand Kashmir the best hotel in Kashmir. Divyash shares his experience of staying here, "I enjoyed it very much view was good. If you want to see snow fall and nature at its best go ahead. Hotel service was very good and staff was also very good they give a familiar environment. Food was also good tasty and hygienic. I was very much satisfied with the hotel and will stay there whenever I will go to Kashmir."Check out how to check in. - 1247 Ratings, 824 Reviews, 18 Sightseeings, 768 Photos

KASHMIR

Sowjanya from Hyderabad suggests, "When in Kashmir, you must try the different types of traditional biscuits, which are usually consumed with the 'kahwa', which is pink in colour. This tea keeps you warm during winter. There are different types of 'kahwa'. Do try all varieties."HolidayIQ travellers have ranked Hotel Grand Kashmir the best hotel in Kashmir. Divyash shares his experience of staying here, "I enjoyed it very much view was good. If you want to see snow fall and nature at its best go ahead. Hotel service was very good and staff was also very good they give a familiar environment. Food was also good tasty and hygienic. I was very much satisfied with the hotel and will stay there whenever I will go to Kashmir."Check out how to check in. - 1247 Ratings, 824 Reviews, 18 Sightseeings, 768 Photos

HolidayIQ traveller Dr Mansoor recommends, "A must-visit is the Bharath Tea Company at the local market for its awesome tea powder and tea."Marina Gomes adds, I wanted a relaxing holiday with my family and opted for Kluneys Mystique Ville Hotel. Am glad we made the choice as the Mystic ville is a nature lover's paradise! Nestled in the lap of nature the place is quiet and romantic. Beautiful rooms, tasty food and friendly staff made our stay very pleasant. We took the vintage rooms which overlook the valley. Heritage rooms are inside so opt for the vintage if you want to enjoy nature."Check out how to check in. - 38370 Ratings, 23620 Reviews, 47 Sightseeings, 2185 Photos

OOTY

HolidayIQ traveller Dr Mansoor recommends, "A must-visit is the Bharath Tea Company at the local market for its awesome tea powder and tea."Marina Gomes adds, I wanted a relaxing holiday with my family and opted for Kluneys Mystique Ville Hotel. Am glad we made the choice as the Mystic ville is a nature lover's paradise! Nestled in the lap of nature the place is quiet and romantic. Beautiful rooms, tasty food and friendly staff made our stay very pleasant. We took the vintage rooms which overlook the valley. Heritage rooms are inside so opt for the vintage if you want to enjoy nature."Check out how to check in. - 38370 Ratings, 23620 Reviews, 47 Sightseeings, 2185 Photos

Deepak from Raipur shares, "Do try the tea made at Subhash Chowk. It is yummy!"Pankaj stayed at Dalhousie Heights on his visit here. He says, "I like the stay with hotel, view was fantastic. Great destination, a must visit, services and food provided by the hotel was great. Had a fabulous experience, will be visiting again soon. All the places are very near to the hotel and things were very accessible from the hotel."Check out how to check in. - 6950 Ratings, 3866 Reviews, 23 Sightseeings, 383 Photos

DALHOUSIE

Deepak from Raipur shares, "Do try the tea made at Subhash Chowk. It is yummy!"Pankaj stayed at Dalhousie Heights on his visit here. He says, "I like the stay with hotel, view was fantastic. Great destination, a must visit, services and food provided by the hotel was great. Had a fabulous experience, will be visiting again soon. All the places are very near to the hotel and things were very accessible from the hotel."Check out how to check in. - 6950 Ratings, 3866 Reviews, 23 Sightseeings, 383 Photos.

HolidayIQ traveller Parinitharan on his visit, "Do not miss trying tea from the Kolukkumalai Tea Estate. Do try their green tea. You can shop for tea at the main market in Munnar."Subhasis Panda on his stay at a tea estate, "Firstly I wanted a house to stay at Munnar at nominal price, but the owner of the house gave me a Palace and incredible beauty. No one can offer best Cottage with surrounding tea garden and forest park with natural beauty. The memory of Munnar is unforgettable with this cottage. The property owner has invested more in the house than advertising with a view that satisfied customer is best advertiser. So my request to all customer that if anyone want much higher value of their money then go for Rain Forest Homestay."Check out how to check in. - 32086 Ratings, 19802 Reviews, 55 Sightseeings, 2210 Photos

MUNNAR

HolidayIQ traveller Parinitharan on his visit, "Do not miss trying tea from the Kolukkumalai Tea Estate. Do try their green tea. You can shop for tea at the main market in Munnar."Subhasis Panda on his stay at a tea estate, "Firstly I wanted a house to stay at Munnar at nominal price, but the owner of the house gave me a Palace and incredible beauty. No one can offer best Cottage with surrounding tea garden and forest park with natural beauty. The memory of Munnar is unforgettable with this cottage. The property owner has invested more in the house than advertising with a view that satisfied customer is best advertiser. So my request to all customer that if anyone want much higher value of their money then go for Rain Forest Homestay."Check out how to check in. - 32086 Ratings, 19802 Reviews, 55 Sightseeings, 2210 Photos

HolidayIQ traveller Manish shares, "Being a great tea lover, I went to this place called Nathmulls Tea opposite the General Post Office. The atmosphere of the place was real cool, the hostesses were very polite, welcoming and the teas served were awesome. Had no choice but to buy several kinds."Prosenjit stayed at Sonar Bangla Hotel. He says, "Hospitality was nice at the hotel. I had visited this hotel with my family. The reception people were very nice. The basic amenities were provided in the room with good condition. The provided room was comfortable with clean and neat. Complimentary breakfast was provided. I would recommend this hotel for other travellers.Check out how to check in. - 13229 Ratings, 8207 Reviews, 68 Sightseeings, 1405 Photos

DARJEELING

HolidayIQ traveller Manish shares, "Being a great tea lover, I went to this place called Nathmulls Tea opposite the General Post Office. The atmosphere of the place was real cool, the hostesses were very polite, welcoming and the teas served were awesome. Had no choice but to buy several kinds."Prosenjit stayed at Sonar Bangla Hotel. He says, "Hospitality was nice at the hotel. I had visited this hotel with my family. The reception people were very nice. The basic amenities were provided in the room with good condition. The provided room was comfortable with clean and neat. Complimentary breakfast was provided. I would recommend this hotel for other travellers.Check out how to check in. - 13229 Ratings, 8207 Reviews, 68 Sightseeings, 1405 Photos.

resource: http://www.msn.com/en-in/foodanddrink/foodnews/chai-runs-our-nation-6-places-that-serve-the-best-tea-in-india/ss-BBr54HL#image=1

Tuesday, March 29, 2016

Extension of e-Tourist Visa scheme to 37 more countries from 26th February 2016

Government of India has launched e Tourist Visa on 27th November 2014. Till now the scheme has been extended to 113 countries at nine airports designated for providing e-Tourist visa service. Since the launch of scheme above 7.50 lac Visas have been issued under the scheme. At present on an average 3500 e-Tourist Visas are being granted daily to foreign nationals. In the budget announcement 2015-16 it was committed to extend the scheme to 150 countries by March 2016. We are now going to extend this facility to 37 more countries from 26 th February 2016. The new countries included in e-Tourist Visa scheme are

1. Albania
2. Austria
3. Bosnia & Herzegovina
4. Botswana, 
5. Brunei
6. Bulgaria
7. Cape Verde
8. Comoros
9. Cote d'lvoire
10. Croatia
11. Czech Republic
12. Denmark
13. Eritrea
14. Gabon
15. Gambia
16. Ghana
17. Greece
18. Guinea
19. Iceland
20. Lesotho
21. Liberia
22. Madagascar
23. Malawi
24. Moldova
25. Namibia
26. Romania
27. San Marino
28. Senegal
29. Serbia
30. Slovakia
31. South Africa
32. Swaziland
33. Switzerland
34. Tajikistan
35. Trinidad & Tobago
36. Zambia
37. Zimbabwe

With this addition the total count of countries under the scheme will
become 150 (One hundred fifty).



Source: https://indianvisaonline.gov.in/visa/images/PressNoteExtensionTo37countriesOn26thFeb2016.pdf

Sunday, March 27, 2016

How To Get Started With Accelerated Mobile Pages (AMP)

Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.


google-amp-speed-race-fast-ss-1920

Google’s Accelerated Mobile Pages (AMP) project is being launched today. Are you ready for it? In today’s column, I’ll give you an overview of the offering and show you how to get started with it.

What Is AMP?

This past October, Google announced Accelerated Mobile Pages (AMP), a very accessible framework for creating fast-loading mobile web pages. The open-source initiative is designed to enable publishers to easily improve speed (and consequently, the user experience) for their mobile readership without sacrificing any ad revenue that they may rely upon.
Although experienced developers can often achieve similar results through intensive performance optimizations, publishers often neglect this due to resource constraints. AMP allows these optimizations to be easily achieved without altering the primary mobile web experience.
There’s also the added benefit of its future usage by Google and other prominent web technology companies, who are encouraging its use by integrating it heavily into their respective platforms.

How Does AMP Work?

Essentially a framework for creating mobile web pages, AMP consists of three basic parts:
  1. AMP HTML: A subset of HTML, this markup language has some custom tags and properties and many restrictions. But if you are familiar with regular HTML, you should not have difficulty adapting existing pages to AMP HTML. For more details on how it differs from basic HTML, check out AMP Project’s list of required markup that your AMP HTML page “must” have.
  2. AMP JS: A JavaScript framework for mobile pages. For the most part, it manages resource handling and asynchronous loading. It should be noted that third-party JavaScript is not permitted with AMP.
  3. AMP CDN: An optional Content Delivery Network, it will take your AMP-enabled pages, cache them and automatically make some performance optimizations.

How Will You AMP Your Site?

For starters, you will have to maintain at least two versions of any article page: The original version of your article page that users will typically see, and the AMP version of that page.
Since AMP doesn’t permit things such as form elements and third-party JavaScript, you likely will not be able to have lead forms, on-page comments and some other elements you may be used to having on your page in a standard implementation. (Although there is currently a hack using iframesthat provides a solution to this. Thanks to Conrad O’Connell for helping me verify the hack.)
It is also likely that you will have to rewrite your site template to accommodate the restrictions. For example, all CSS in AMP must be in-line and be less than 50KB. Due to loading-intensiveness of custom fonts, they must be loaded using a special amp-font extension, in order to better control that loading.
Multimedia must be handled specially. For example, images need to utilize the custom amp-img element and must include an explicit width and height. (When converting a legacy website to an AMP template, this can be a major pain if the width and height attributes aren’t already being used). Additionally, if your images are animated GIFs, you need to use the separate amp-anim extended component.
Like images, there is a custom tag that must be used to embed locally hosted videos via HTML5, called amp-video. For embedding YouTube video, however — which the majority of web videos are — there is a separate extended component, amp-youtube.
There is also support for things such as slideshows via amp-carousel and image lightboxes via amp-image-lightbox, as well social media embeds for Twitter, Instagram, Facebook, Pinterest and Vine via their own extended components.
These tag and extended components aren’t difficult to use; they just require some planning in your site design.
In order for Google (and other technologies supporting the AMP Project) to detect the AMP version of your article, you will need to modify the original version of the article page. The original article page must include the following tag, essentially a canonical tag for AMP pages:
<link rel="amphtml" href="http://www.example.com/blog-post/amp/">
The AMP Discovery page also mentions that some platforms that support AMP will require Schema.org meta data to specify the content type of the page. (Currently, “article,” “recipe,” “review” and “video” are listed as page type examples on GitHub.)
Moreover, it also indicates that Schema.org meta data “is a requirement to make your content eligible to appear in the demo of the Google Search news carousel.” So if you’re trying to get a future benefit from Google by implementing AMP, make sure you get your schema right!

How Can I Monetize With Ads In AMP?

The increased rise of ad blockers has made it difficult for publishers to monetize their websites. For some users, improving website load time has been an incentive to use ad blockers, which can aid in improving browsing speed. AMP may be seen as a response to this issue, with the project stating:
A goal of the Accelerated Mobile Pages Project is to ensure effective ad monetization on the mobile web while embracing a user-centric approach. With that context, the objective is to provide support for a comprehensive range of ad formats, ad networks and technologies in Accelerated Mobile Pages.
As a result, a number of the most popular ad networks are currently using the amp-ad extended component (with more compatibility likely on the way):
  • Amazon A9
  • AdReactor
  • Google AdSense
  • AOL AdTech
  • Google Doubleclick
  • Flite
  • Taboola
  • Adform
  • DotAndAds
  • plista
  • Smart AdServer
  • Yieldmo
If you want to see what these look like, examples for each ad network are provided within the .md files on AMP’s GitHub page.
If your monetization is more complex — utilizing paywalls or subscriptions — there is documentation available for implementing it within AMP, as well, using the “AMP Access” extension.

Does AMP Have Analytics?

Yes. In fact, analytics in AMP is very smart. To prevent multiple analytics tracking from slowing down a site, they implemented the philosophy of “measure once, report to many.” There are two paths to enable analytics functionality with AMP for your website:
  • The Amp-Pixel Element: This is a simple tag that can be used to count page views as a typical tracking pixel would, using a GET request. There are a number of variables that can be passed through it, such as DOCUMENT_REFERRER and Title.
  • The Amp-Analytics Extended Component: This is a little bit more advanced than the amp-pixel. It is likely what you’ll use to implement analytics on your site because it allows for a greater level of configuration for analytics interactions.
If you aren’t trying to get Google Analytics working, amp-analytics is the way to go. You will need to add the necessary JavaScript library in the <head> and then configure it via some JSON markup in the <body> section of your page.
If you are interested in Google Analytics in AMP, check out the Google’s AMP Analytics section on their developer page. It has several examples of implementations.

What Will AMP Look Like On Google?

Google has provided a demo of what an AMP feature would look like in the SERP. You can try it out by navigating to g.co/ampdemo on your mobile phone (or emulate it within Chrome Developer Tools). Then, search for something like “Mars.” You will see a carousel toward the top with AMP articles.
Click on one for a reading experience embedded in the SERP. You can swipe right or left to read another AMP-enabled article. It’s a different experience from simply navigating to a publisher’s AMP page.
example of accelerated mobile pages in serp, provided by Google
Several major publishers can be found within the demo, such as The Guardian (example AMP page) and The Washington Post (example AMP page).

How Do I Get Started With AMP In WordPress?

One of the easiest ways to get your hands dirty with AMP right now is to implement it on a WordPress website. An official plugin is being developed by Automattic/WordPress, and it is frequently being updated on GitHub.
Step 1: Install The Official WordPress Plugin
To get started, head over to the amp-wp GitHub page and click the “Download ZIP” button.
download amp wordpress plugin from github
You can install this on your WordPress site just as you would any other WordPress plugin.
Once it’s installed, you simply need to append “/amp/” to an article page (or, if you don’t have nice permalinks, you can alternatively append “?amp=1”).
Step 2: Validate & Tweak
Eventually, the Google Search Console should pick up on the AMP version of your articles via the rel=”amphtml” tag appended by the plugin, allowing easy validation of articles in bulk. The only problem with it, in my experience thus far, is that it doesn’t detect changes very quickly. If you fix something, the correction may not show up for days.
example of validating accelerated mobile pages using google search console
I recommend using a combination of the Search Console and Chrome validation process. To use the Chrome validation process, go to one of your AMP pages in Chrome and append “#development=1”to the end of the URL. Hit Control + Shift + I to open Chrome Developer Tools and head over to Console.
You may need to refresh the page, but once you do, it will either say “AMP validation successful” or give you a list of issues to fix.
using chrome developer tools to validate accelerated mobile pages
More than likely, simply installing the WordPress plugin will not be enough, and you will have to go through and validate all of the pages you’d like to benefit from Accelerated Mobile Pages.
Depending on how your articles are formatted, you may need to make some changes in order to get the AMP pages to validate. The most common problems I personally experienced were with specifying height and width attributes for images and correcting old YouTube embed codes that weren’t using https.
Step 3: Get Schema Markup To Validate
As previously mentioned, it is also important to have valid schema markup on your AMP pages. To test your pages for valid markup, you can use Google’s Structured Data Testing Tool. I had some issues with WordPress not displaying a publisher logo and needed to make the following modification to the plugin.
Edit the class-amp-post-template.php file, either via FTP or within your WordPress Dashboard (go to Plugins > Editor and then select “AMP”) and change:

if ( $site_icon_url ) {
$metadata['publisher']['logo'] = array(
'@type' => 'ImageObject',
'url' => $site_icon_url,
'height' => self::SITE_ICON_SIZE,
'width' => self::SITE_ICON_SIZE,
);
}

to:

$metadata['publisher']['logo'] = array(
'@type' => 'ImageObject',
'url' => 'http://domain.com/wp-content/uploads/logo-60.png',
'height' => 60,
'width' => 170,
);

Make sure to replace the URL with a path to your own publisher logo and to specify height and width in pixels. You can find information for relevant markup here, which specifies that “ideally, logos are exactly 60px tall with width <= 600px.”
Step 4: Getting Google Analytics Working 
With The AMP WordPress Plugin
What good is a website if you can’t track it with analytics? The AMP WordPress plugin doesn’t enable amp-analytics out of the box, but it’s fairly straightforward to enable.
To enable the AMP WordPress plugin to work with Google Analytics, edit the amp-post-template-actions.php (different file from that previously mentioned) file, either via FTP or within your WordPress Dashboard (go to Plugins > Editor and then select “AMP”), and add the following to the end of it:
add_action( 'amp_post_template_head', 'amp_post_template_add_analytics_js' );
function amp_post_template_add_analytics_js( $amp_template ) {
$post_id = $amp_template->get( 'post_id' );
?>
<script async custom-element="amp-analytics" src="https://cdn.ampproject.org/v0/amp-analytics-0.1.js"></script>
<?php
}
add_action( 'amp_post_template_footer', 'xyz_amp_add_analytics' );
function xyz_amp_add_analytics( $amp_template ) {
$post_id = $amp_template->get( 'post_id' );
?>
<amp-analytics type="googleanalytics" id="analytics1">
<script type="application/json">
{
"vars": {
"account": "UA-XXXXX-Y"
},
"triggers": {
"trackPageview": {
"on": "visible",
"request": "pageview"
}
}
}
</script>
</amp-analytics>
<?php
}
Make sure you change UA-XXXXX-Y to represent your website’s Google Analytics property ID.
Now, re-validate your AMP pages, and you should have a basic AMP setup with tracking enabled for your WordPress website.

Conclusion

AMP provides a relatively easy way to improve the speed of mobile websites for publishers. With the end of February approaching, and the Google News Lab conducting regular office hours via Hangouts, we can expect to Google to roll out its integration soon. In what appears to be a response to the AMP Project’s momentum, even Facebook may be reacting. It recently decided to open Instant Articles to all publishers.