Data
Highlighter is a
webmaster tool for teaching Google about the pattern of structured data on your
website. You simply use Data Highlighter to tag the data fields on your site
with a mouse. Then Google can present your data more attractively -- and in new
ways -- in search results and in other products such as the Google Knowledge
Graph.
For example, if your
site contains event listings you can use Data Highlighter to tag data
(name, location, date, and so on) for the events on your site. The next time
Google crawls your site, the event data will be available for rich snippets on
search results pages:
Note that Data
Highlighter can only access pages that have been crawled by Google recently. If
Google hasn't crawled or can't crawl some of your pages, such as pages behind
sign-in forms, you can't use Data Highlighter for those pages.
Supported data types
You can use Data
Highlighter to teach Google about the following types of data on your site:
·
Articles
·
Events
|
·
Products
|
·
Movies
·
Books
|
Organizing pages into page
sets
To tell Data Highlighter which of the pages on your site contain
data, you create one or more page sets. A page
set is a collection of pages on a site that display data consistently (possibly
generated from the same template) and are organized so that URLs follow a
simple pattern. Data Highlighter will only teach Google about pages that are in
a page set.
Data
Highlighter doesn't teach Google about pages that already contain HTML markup
specifying the data structure. You can still use Data Highlighter if some of
the pages on a site already contain HTML markup, but Data Highlighter will
teach Google only about the pages without the markup.
If your site organizes data in different ways (such as using
different templates for music and speaking events), you can create a page set
for each organization.
For example, consider a site that contains information about music
and speaking events in the following pages:
1. www.example.com/events/music/pop/pop-music.html
2. www.example.com/events/music/classical/classical-music.html
3. www.example.com/events-speaking/europe/europe-reviews.html
4. www.example.com/events-speaking/asia/asia-reviews.html
Pages one and two could be in one page set because they both
describe music events and their URLs follow a simple pattern:
www.example.com/events/music/*/* (where each * is a wildcard for a
single URL component).
Likewise, pages three and four could be in another page
set because they both describe speaking events and their URLs follow a
simple pattern:
www.example.com/events-speaking/*/*
Detecting changes in a page set
Each time Google crawls pages on your site, Data Highlighter
extracts data and makes the data available for rich snippets. If you make
significant changes to the way your pages display information or to the site's
URLs, you should delete the original page sets and teach Data Highlighter about
the new structure of your site.
(1) Data
Highlighter: Articles
You can use Data
Highlighter to tag data in a newspaper or magazine article, such as its title,
author, and ratings. Then Google can present your data more attractively -- and
in new ways -- in search results and in other products. (Each Google product applies
its own rules when deciding whether and how to display your data.)
Article tags
You can use Data
Highlighter to tag any of the data described in the table below. Each tag
corresponds to a property in the schema.org/Article schema.
The name of each tag is followed by the name of the schema.org property in
parentheses. Required tags are listed in bold.
Note that the data you can
tag with Data Highlighter is a subset of the properties in the schema.org
schema.
If your site is missing any
of the data described below, you can add missing data from
Data Highlighter. If Data Highlighter has a low level of confidence in the
tagged data, an alert icon (
) displays
while you are creating a page set. Data Highlighter will still make the
low-confidence data available to Google, but other Google products might not
use it.
) displays
while you are creating a page set. Data Highlighter will still make the
low-confidence data available to Google, but other Google products might not
use it.
Tag
|
Description
|
Title
(name) |
The title of the article.
|
Author(author) |
An author of the article. You can tag more than one
author name if the article has multiple authors.
|
Date Published(datePublished) |
The date the article was published. For details on how to
tag dates, seeTagging Dates.
Here are some examples of dates you can tag:
·
A single date. For example, you can
tag any of the following:
·
June 4, 2012
·
4 June 2012
·
6/4/12 - Your tags can include other
delimiters and four-digit years as well, such as 6-4-2012. When numerical dates are
ambiguous, Google assumes that the first number is the month. For
example, 6/4/12 is intrepreted as June 4, 2012,
while 13/4/12 would be interpreted as April 13, 2012.
You can tag multiple dates on a page. For example, if you tag June 4, 2012 and June 6, 2012, the event will
be intepreted as occuring twice: once on June 4th and once on June
6th.
·
A range of days. For example, June 4-7 2012
Note that delimiter between the beginning and ending days needs to be a dash (-).
·
Dates with times. For example, you can tag any
of the following:
·
June 4, 2012 3pm - a time followed by am
or pm. Google uses normal business hours to interpet times not
followed by am or pm. For example, 11 would
be interpreted as 11am and 2 would be interpreted as 2pm.
·
June 4, 2012 15:00 - military time
·
June 4, 2012 3pm EST or June
4, 2012 3pm -5:00 - Times with a time zone or with a UTC/GMT offset.
·
June 4, 2012 2-3pm or June
4-5, 2012 2-3pm - Time ranges with or without a date range.
·
Dates in separate pieces.You can use the
advanced tagging option to tag the following separate pieces of
text as a single date:
·
Day: Tuesday,
June 4 Year: 2013
·
June 4 |
Time: 7:30pm-9:30pm and 2012
Google does not recognize date ranges that have been split into
multiple tags. For example, the following tags are not valid date tags:
·
June 4-5 and 2012
|
Image | An image from the article. For example, you can tag an image that appears in the article. You can tag more than one image. | ||||||
Category | A section of the newspaper or magazine in which the article is published. For example, Lifestyle or Sports. You can tag more than one category. | ||||||
Average Rating (aggregateRating) | The overall rating of the article, specified by the following tags (see Tagging ratings for more information):
|
(2) Data
Highlighter: Book Reviews
You can use Data
Highlighter to tag data about a book, such as its title, author, reviews, and
reader ratings. Then Google can present your data more attractively -- and in
new ways -- in search results and in other products. (Each Google product
applies its own rules when deciding whether and how to display your data.)
Book tags
You can use Data
Highlighter to tag any of the data described in the table below. Each tag
corresponds to a property in the schema.org/Book schema.
The name of each tag is followed by the name of the schema.org property in
parentheses. Required tags are listed in bold.
Note that the data you can
tag with Data Highlighter is a subset of the properties in the schema.org
schema.
If your site is missing any
of the data described below, you can add missing data from
Data Highlighter. If Data Highlighter has a low level of confidence in the
tagged data, an alert icon () displays
while you are creating a page set. Data Highlighter will still make the
low-confidence data available to Google, but other Google products might not
use it.
) displays
while you are creating a page set. Data Highlighter will still make the
low-confidence data available to Google, but other Google products might not
use it.
Tag
|
Description
|
||||||||||
Title
(name) |
The title of the book.
|
||||||||||
Image(image) |
An image that illustrates the book. You can tag more than
one image.
|
||||||||||
Author(author) |
A author of the book. You can tag more than one author.
|
||||||||||
Date Published(datePublished) |
A date that the book was published. You can tag more
than one publication date. For details on how to tag dates, see Tagging Dates.
Here are some examples of dates you can tag:
·
A single date. For example, you can
tag any of the following:
·
June 4, 2012
·
4 June 2012
·
6/4/12 - Your tags can include other
delimiters and four-digit years as well, such as 6-4-2012. When numerical dates are
ambiguous, Google assumes that the first number is the month. For
example, 6/4/12 is intrepreted as June 4, 2012,
while 13/4/12 would be interpreted as April 13, 2012.
·
You can tag multiple dates on a page. For example, if you tag June 4, 2012 and June 6, 2012, the event will
be intepreted as occuring twice: once on June 4th and once on June
6th.
·
A range of days. For example, June 4-7 2012
·
Note that delimiter between the beginning and ending days needs to be a dash (-).
·
·
Dates with times. For example, you can tag any
of the following:
·
·
June 4, 2012 3pm - a time followed by am
or pm. Google uses normal business hours to interpet times not followed
by am or pm. For example, 11 would
be interpreted as 11am and 2 would be interpreted as 2pm.
·
·
June 4, 2012 15:00 - military time
·
·
June 4, 2012 3pm EST or June
4, 2012 3pm -5:00 - Times with a time zone or with a UTC/GMT offset.
·
·
June 4, 2012 2-3pm or June
4-5, 2012 2-3pm - Time ranges with or without a date range.
·
·
Dates in separate pieces.You can use the
advanced tagging option to tag the following separate pieces of
text as a single date:
·
·
Day: Tuesday,
June 4 Year: 2013
·
·
June 4 |
Time: 7:30pm-9:30pm and 2012
·
Google does not recognize date ranges that have been split into
multiple tags. For example, the following tags are not valid date tags:
·
June 4-5 and 2012
|
||||||||||
In language(In language) |
|||||||||||
ISBN(isbn) |
The ISBN of the book.
|
||||||||||
Publisher(publisher) |
The publisher of the book.
|
||||||||||
Genre(genre) |
A genre for the book. You can tag more than one
genre.
|
||||||||||
Average Rating (aggregateRating) |
The overall rating of the book, specified by the
following tags (see Tagging
ratings for more information):
|
||||||||||
Review(review) |
A review of the book. You can tag more than one
review. Use the following tags for each review:
|
(3) Data Highlighter: Events
You can use Data Highlighter to tag data about events, such as a concert or an art festival. Then Google can present your data more attractively -- and in new ways -- in search results and in other products such as the Google Knowledge Graph.
For example, for pages that describe a single event, Google search results can display a rich snippet like this:
For pages that contain information about multiple events, Google search results can display a rich snippet like this:
The Google Knowledge Graph can display your data like this:
Usage guidelines
After Google crawls your page set, each Google product applies its own rules when deciding whether and how to display your data. For example, Google search results will display as rich snippets only for events that are in the future and that appear to be legitimate events.
Examples of event names that Google considers to be valid:
- East Bay Symphony Concert
- Music Festival Northwest
Invalid event names:
- Trip package: San Diego/LA, 7 nights (Don't use Data Highlighter to promote non-event products or services.)
- Music festival - only $10! (Instead, tag ticket prices using the
Ticketproperty.) - Sale on dresses! (Non-event information)
- Concert - buy your tickets now! (Promotion)
- Concert - 50% off until Saturday! (Promotion)
If rich snippets aren't appearing after Google has crawled your site, see possible reasons why.
Event tags
You can use Data Highlighter to tag any of the data described in the table below. Each tag corresponds to a property in the schema.org/Event schema. The name of each tag is followed by the name of the schema.org property in parentheses. Required tags are listed in bold.
Note that the data you can tag with Data Highlighter is a subset of the properties in the schema.org schema.
If your site is missing any of the data described below, you can add missing data from Data Highlighter. If Data Highlighter has a low level of confidence in the tagged data, an alert icon (
) displays while you are creating a page set. Data Highlighter will still make the low-confidence data available to Google, but other Google products might not use it.
) displays while you are creating a page set. Data Highlighter will still make the low-confidence data available to Google, but other Google products might not use it.| Tag | Description | ||||||
|---|---|---|---|---|---|---|---|
Name | The name of the event. | ||||||
Date andendDate) | The date, date and time, or date range of the event. For details on how to tag dates, see Tagging Dates.
Here are some examples of dates you can tag:
| ||||||
Location (place) | The location of the event, specified as two separate sub-properties:
| ||||||
Image | An image describing the event. You can tag more than one image. | ||||||
Official URL (url) | The URL to a web site that describes the event. You can tag more than one URL.
If you tag an event name that also happens to be a hypertext link, Data Highlighter automatically uses the link's URL for the event. For example, if you tag an event name that looks something like this in raw HTML: <a href="http://example.com/eventName">My Event Name</a>, then Data Highlighter uses "http://example.com/eventName" as the event URL. Note that:
| ||||||
Category | The category of the event. You can tag more than one category. | ||||||
Performer | A performer in the event. You can tag more than one performer. | ||||||
Ticket (offer) | Information about the price of the event, specified as two separate sub-properties:
|
(4) Data Highlighter: Local Businesses
You
can use Data Highlighter to tag data about your business, such as its name,
address, customer reviews, and ratings. Then Google can present your data more
attractively -- and in new ways -- in search results and in other products.
(Each Google product applies its own rules when deciding whether and how to
display your data.)
Local
business tags
You
can use Data Highlighter to tag any of the data described in the table below.
Each tag corresponds to a property in the schema.org/LocalBusiness schema. The
name of each tag is followed by the name of the schema.org property in
parentheses. Required tags are listed in bold.
Note
that the data you can tag with Data Highlighter is a subset of the properties
in the schema.org schema.
If
your site is missing any of the data described below, you can add missing data from
Data Highlighter. If Data Highlighter has a low level of confidence in the
tagged data, an alert icon () displays
while you are creating a page set. Data Highlighter will still make the
low-confidence data available to Google, but other Google products might not
use it.
) displays
while you are creating a page set. Data Highlighter will still make the
low-confidence data available to Google, but other Google products might not
use it.|
Tag
|
Description
|
||||||||||
|
Name
(name) |
The name of the business.
|
||||||||||
Address(address) |
The physical address of
the local business. For example,
1600 Amphitheatre Pkwy Moutainview, CA |
||||||||||
Telephone(telephone) |
The business's telephone
number.
|
||||||||||
Opening Hours(openingHours) |
The hours that the business is
open. Highlight the entire block of opening hours information as a single
tag. If the block starts with a text label, don't include the label. For
example:
Retail Hours (don't highlight the label)
Mon-Fri 7:00am - 9:00pm Sat 8:00am - 6:00pm Sun Closed |
||||||||||
Category(additionalType) |
The type of business. For
example Hardware or Clothing. You can tag more than one category.
|
||||||||||
Image(image) |
An image of the local business.
For example, you can tag an image of the storefront or sign. You can tag
more than one image.
|
||||||||||
URL(url) |
The URL of the business's web
site.
|
||||||||||
Average Rating (aggregateRating) |
The overall rating of the
business, specified by the following tags (see Tagging
ratings for more information):
|
||||||||||
Review(review) |
A review of the business. You
can tag more than one review. Use the following tags for each review:
|
(5) Data Highlighter: Movies
You
can use Data Highlighter to tag data about a movie, such as its title,
director, reviews, and viewer ratings. Then Google can present your data more
attractively -- and in new ways -- in search results and in other products.
(Each Google product applies its own rules when deciding whether and how to
display your data.)
Movie
tags
You
can use Data Highlighter to tag any of the data described in the table below.
Each tag corresponds to a property in the schema.org/Movie schema. The name of each
tag is followed by the name of the schema.org property in parentheses.
Required tags are listed in bold.
Note
that the data you can tag with Data Highlighter is a subset of the properties
in the schema.org schema.
If
your site is missing any of the data described below, you can add missing data from
Data Highlighter. If Data Highlighter has a low level of confidence in the
tagged data, an alert icon () displays
while you are creating a page set. Data Highlighter will still make the
low-confidence data available to Google, but other Google products might not
use it.
) displays
while you are creating a page set. Data Highlighter will still make the
low-confidence data available to Google, but other Google products might not
use it.|
Tag
|
Description
|
||||||||||
|
Name
(name) |
The title of the movie.
|
||||||||||
Image(image) |
An image that illustrates the
movie. For example, you can tag a snaphot from the movie or a photo of
an actor. You can tag more than one image.
|
||||||||||
Director(director) |
A director of the movie.
You can tag more than one director.
|
||||||||||
Screenplay By(author) |
A writer of the
movie's screenplay. You can tag more than one writer.
|
||||||||||
Actor(actor) |
An actor in the movie. You
can tag more than one actor.
|
||||||||||
Date Released(datePublished) |
A date that the movie
was released. You can tag more than one release date. For details on how
to tag dates, see Tagging Dates.
Here are some examples of dates you can tag:
·
A single date. For example, you can
tag any of the following:
·
June 4, 2012
·
4 June 2012
·
6/4/12 - Your tags can include other
delimiters and four-digit years as well, such as 6-4-2012. When numerical dates are
ambiguous, Google assumes that the first number is the month. For
example, 6/4/12 is intrepreted as June 4, 2012,
while 13/4/12 would be interpreted as April 13, 2012.
You can tag multiple dates on a page. For
example, if you tag June 4,
2012 and June 6, 2012, the event will
be intepreted as occuring twice: once on June 4th and once on June
6th.
·
A range of days. For example, June 4-7 2012
Note that delimiter between the beginning and ending days needs to be a dash (-).
·
Dates with times. For example, you can tag any
of the following:
·
June 4, 2012 3pm - a time followed by am
or pm. Google uses normal business hours to interpet times not
followed by am or pm. For example, 11 would
be interpreted as 11am and 2 would be interpreted as 2pm.
·
June 4, 2012 15:00 - military time
·
June 4, 2012 3pm EST or June 4,
2012 3pm -5:00 - Times with a time zone or with a UTC/GMT offset.
·
June 4, 2012 2-3pm or June
4-5, 2012 2-3pm - Time ranges with or without a date range.
·
Dates in separate pieces.You can use the
advanced tagging option to tag the following separate pieces of
text as a single date:
·
Day: Tuesday,
June 4 Year: 2013
·
June 4 |
Time: 7:30pm-9:30pm and 2012
Google does not recognize date ranges that
have been split into multiple tags. For example, the following tags are not
valid date tags:
·
June 4-5 and 2012
|
||||||||||
Genre(genre) |
A genre for the movie. For
example, Comedy or Drama.
You can tag more than one genre.
|
||||||||||
MPAA Rating(contentRating) |
The content rating from a
rating authority. For example, G or R.
|
||||||||||
Duration(duration) |
The length of the movie.
|
||||||||||
Official URL(url) |
The URL of the movie's web
site.
|
||||||||||
Average Rating (aggregateRating) |
The overall rating of the
movie, specified by the following tags (see Tagging
ratings for more information):
|
||||||||||
Review(review) |
A review of the movie. You
can tag more than one review. Use the following tags for each review:
|
(6) Data
Highlighter: Products
You can use Data
Highlighter to tag data about a product, such its description and price. Then
Google can present your data more attractively -- and in new ways -- in search
results and in other products. (Each Google product applies its own rules when
deciding whether and how to display your data.)
For example, Google can
display rich snippets for products on a Google search results page:
Tagging guidelines
The following guidelines
apply to tagging products:
·
The main topic of a page should be about a specific product.
Google does not display rich snippets for listing pages.
·
The product should be available for purchase directly on the
page. Google does not display rich snippets for support product pages that
require a user to visit separate seller's site or contact a seller offline to
complete a purchase.
·
Google does not display rich snippets for adult-related
products.
·
If the product has been reviewed by a single reviewer, the
reviewer’s name needs to be a valid name for a Person (e.g. "James
Smith") or Team/Organization (e.g. "CNET Reviewers"). For
example, "50% off on Black Friday" is not a valid name. For
guidelines on tagging reviews and ratings, see Tagging reviews and ratings.
If rich snippets aren't appearing after Google has crawled your
site, see possible reasons why.
Product tags
You can use Data
Highlighter to tag any of the data described in the table below. Each tag
corresponds to a property in the schema.org/Product schema. The name of
each tag is followed by the name of the schema.org property in parentheses.
Required tags are listed in bold.
Note that the data you can
tag with Data Highlighter is a subset of the properties in the schema.org
schema.
If your site is missing any
of the data described below, you can add missing data from Data Highlighter.
If Data Highlighter has a low level of confidence in the tagged data, an alert
icon (
) displays
while you are creating a page set. Data Highlighter will still make the
low-confidence data available to Google, but other Google products might not
use it.
) displays
while you are creating a page set. Data Highlighter will still make the
low-confidence data available to Google, but other Google products might not
use it.|
Tag
|
Description
|
||||||||||
|
Name
(name) |
The name of the product.
|
||||||||||
Image(image) |
An image of product. You can tag more than
one image.
|
||||||||||
Pricing(offer) |
An offer to sell the product, specified by any of the
following tags:
|
||||||||||
Product ID(productID) |
A product identifier. You can tag more than one product
identifier. Data Highlighter recognizes any of the following types
of identifiers:
·
asin
·
ean
·
isbn
·
jan
·
mpn
·
sku
·
upc |
||||||||||
Average Rating
(aggregateRating) |
The average rating that viewers have
given the product, specified by the following tags (see Tagging ratings for more information):
|
||||||||||
Review(review) |
A review of the product. You can tag more than one
review. Use the following tags for each review:
|
(7) Data Highlighter: Restaurants
You can use Data Highlighter to tag data about a restaurant, such as its name, address, reviews, and ratings. Then Google can present your data more attractively -- and in new ways -- in search results and in other products. (Each Google product applies its own rules when deciding whether and how to display your data.)
Restaurant tags
You can use Data Highlighter to tag any of the data described in the table below. Each tag corresponds to a property in the schema.org/Restaurant schema. The name of each tag is followed by the name of the schema.org property in parentheses. Required tags are listed in bold.
Note that the data you can tag with Data Highlighter is a subset of the properties in the schema.org schema.
If your site is missing any of the data described below, you can add missing data from Data Highlighter. If Data Highlighter has a low level of confidence in the tagged data, an alert icon () displays while you are creating a page set. Data Highlighter will still make the low-confidence data available to Google, but other Google products might not use it.
) displays while you are creating a page set. Data Highlighter will still make the low-confidence data available to Google, but other Google products might not use it.| Tag | Description | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
Name | The name of the restaurant. | ||||||||||
Address | The physical address of the restaurant. For example, 1600 Amphitheatre Pkwy Moutainview, CA | ||||||||||
Telephone | A telephone number for the restaurant. You can tag more than one telephone number. | ||||||||||
Opening Hours | The hours that the restaurant is open. Highlight the entire block of opening hours information as a single tag. If the block starts with a text label, don't include the label. For example:
Retail Hours (don't highlight the label)
Mon-Fri 7:00am - 9:00pm Sat 8:00am - 6:00pm Sun Closed | ||||||||||
Cuisine | The type of cuisine served at the restaurant. For example, Ethiopian orMexican. You can tag more than one type of cuisine. | ||||||||||
Image | An image of the restaurant. For example, you can tag an image of the restaurant's interior. You can tag more than one image. | ||||||||||
URL | The URL of the restaurant's web site. | ||||||||||
Reservation URL | The URL of the restaurant's online menu. | ||||||||||
Menu URL | A URL of a menu for the restaurant. You can tag more than one menu URL. | ||||||||||
Average Rating (aggregateRating) | The overall rating of the restaurant, specified by the following tags (see Tagging ratings for more information):
| ||||||||||
Review | A review of the restaurant. You can tag more than one review. Use the following tags for each review:
|
(8) Data Highlighter: Software Applications
You can use Data Highlighter to tag data from a description of a software application, such as its name, publisher, reviews, and user ratings. Then Google can present your data more attractively -- and in new ways -- in search results and in other products. (Each Google product applies its own rules when deciding whether and how to display your data.)
Software application tags
You can use Data Highlighter to tag any of the data described in the table below. Each tag corresponds to a property in the schema.org/SoftwareApplication schema. The name of each tag is followed by the name of the schema.org property in parentheses. Required tags are listed in bold.
Note that the data you can tag with Data Highlighter is a subset of the properties in the schema.org schema.
If your site is missing any of the data described below, you can add missing data from Data Highlighter. If Data Highlighter has a low level of confidence in the tagged data, an alert icon () displays while you are creating a page set. Data Highlighter will still make the low-confidence data available to Google, but other Google products might not use it.
) displays while you are creating a page set. Data Highlighter will still make the low-confidence data available to Google, but other Google products might not use it. | Tag | Description | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
Name | The name of the software application. | ||||||||||
Image | An image that illustrates the application. For example, you can tag an image that appears on the application's web site. You can tag more than one image. Note that you can use the Screenshot tag specifically for screenshots of the application. | ||||||||||
Category | The type of application. For example, Game or Productivity. You can tag more than one category. | ||||||||||
Publisher | A company that released the application. You can tag more than one publisher. | ||||||||||
Official URL | The URL of the application's web page. | ||||||||||
Download URL | The URL for downloading the application. | ||||||||||
Operating System | The name of an operating system that the application can run on. You can tag more than one operating systems if applicable. | ||||||||||
Date Published | The date the application was released. For details on how to tag dates, see Tagging Dates.
Here are some examples of dates you can tag:
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Software Version | The number or name describing the version of the software application. | ||||||||||
Average Rating (aggregateRating) | The overall rating of the application, specified by the following tags (see Tagging ratings for more information):
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Review | A review of the application. You can tag more than one review. Use the following tags for each review:
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(9) Data Highlighter: TV Episodes
You can use Data Highlighter to tag data about a television episode, such as its title, director, reviews, and viewer ratings. Then Google can present your data more attractively -- and in new ways -- in search results and in other products. (Each Google product applies its own rules when deciding whether and how to display your data.)
TV episode tags
You can use Data Highlighter to tag any of the data described in the table below. Each tag corresponds to a property in the schema.org/TVEpisode schema. The name of each tag is followed by the name of the schema.org property in parentheses. Required tags are listed in bold.
Note that the data you can tag with Data Highlighter is a subset of the properties in the schema.org schema.
If your site is missing any of the data described below, you can add missing data from Data Highlighter. If Data Highlighter has a low level of confidence in the tagged data, an alert icon () displays while you are creating a page set. Data Highlighter will still make the low-confidence data available to Google, but other Google products might not use it.
) displays while you are creating a page set. Data Highlighter will still make the low-confidence data available to Google, but other Google products might not use it.| Tag | Description | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
Series Name | The name of the series. For example, 30 Rock. | ||||||||||
Episode Name | The name of the episode. For example, The Rural Juror. | ||||||||||
Season Number | The number of the season. For example, Season 1. | ||||||||||
Episode Number | The number of the episode. For example, Episode 10. | ||||||||||
Image | An image that illustrates the episode. For example, you can tag a snaphot from the episode or a photo of an actor. You can tag more than one image. | ||||||||||
Director | The episode's director. | ||||||||||
Actor | An actor in the episode. You can tag more than one actor. | ||||||||||
Air Date | The date that the episode was originally broadcast. For details on how to tag dates, see Tagging Dates.
Here are some examples of dates you can tag:
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Official URL | The URL for a web page that describes the episode. | ||||||||||
Average Rating (aggregateRating) | The overall rating of the episode, specified by the following tags (see Tagging ratings for more information):
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Review | A review of the episode. You can tag more than one review. Use the following tags for each review:
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Source: https://support.google.com/webmasters/topic/2774098?hl=en&ref_topic=2692946
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